The Influential Nonprofit

How to Build Long Term Loyal Support


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Key Takeaways:

  • Build long-term loyal communities of support by focusing on relationships, not transactions. Stop pitching, pushing, and trying to convince people to care about your cause. Instead, find like-minded people who share your values and vision.
  • Adopt the "philanthropic heart" model, which is based on a person's lived experience, focus on future gains, and acceptance of people as they are. This helps you connect with donors on a deeper level.
  • Understand the six human needs that drive decision-making - security, variety, significance, connection, growth, and contribution. Use this to define your donors' "philanthropic hearts" and provide them with opportunities that align with their needs.
  • Prioritize building authentic, aligned relationships with donors. The more you make people feel seen, heard, and accepted for who they are, the more they will engage with your organization long-term, even through challenges.

 

“The marketing and messaging is to attract like-minded people. It's not to change people, and once we embrace that and understand that, people will feel seen and heard. ”

 

“The more decision-making I give someone else, the more likely they're just to decide what I want - but it needs to come from a place of genuine honesty.”

 

"Relationship first, the money will follow."

- Maryanne Dersch 

 

 

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.



Get your free starter kit today at www.theinfluentialnonprofit.com


Connect with Maryanne about her coaching programs:

https://www.courageouscommunication.com/connect

 

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker

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The Influential NonprofitBy Maryanne Dersch

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