In this episode of Exploring Growth, host Lee Murray talks with Jeff Wenberg, CEO of Offer Evolution. Jeff emphasizes the power of simplicity in messaging—focusing on clear, benefit-driven communication rather than technical details. They explore how to adapt messaging for different audiences, especially when moving from warm to cold markets, and the importance of storytelling throughout the sales funnel. The conversation provides practical advice for creating compelling, high-converting offers that resonate.

Want to connect or recommend a guest?harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee – https://www.linkedin.com/in/leehmurray

Jeff – https://www.linkedin.com/in/jeffwenberg