In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day.

I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects your lifestyle.

This episode breaks down how to build that business step by step, avoid common mistakes, and make online coaching work for you — without burning out or abandoning what already works.

What You’ll Learn

✅ Why the first 100 days of online coaching are crucial

✅ 4 practical insights to grow online without being a content slave

✅ How to leverage your in-person business for easier online wins

✅ Why documenting your work beats chasing trends

✅ A new way to use front-end offers to attract the right online clients

✅ Why long-form content creates better leads than short clips

Resources & Links

Connect on Instagram: @mattrobinsonpt

Weekly newsletter & coaching info: mattrobinsoncoaching.com

Share & Connect

If this episode gave you clarity on building online, share it with another coach who’s stuck trying to go “all-in” online.