Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include: 

• Why most marketers struggle with execution
• Why do most companies need both quality and quantity of content to succeed with their content strategy
• How to remove subjectivity from writing and make it a repeatable process instead
• What should companies stop doing and start doing (from a systems or operations point of view)
• What we need to know about building a content production process
• Why the right talent and a customer focus is critical to the content production process
• The best ways to tweak your content production process based on content strategy performance
• The metrics to watch for your content strategy
• and much much more