What does it take to build a resilient business? For the LEGO Group, it starts with play — and with children. In this episode, Diana Ringe Krogh, Vice President of Social Responsibility, explains how the company brings children’s voices into decision-making and why their perspective matters for long-term success.

She shares how the LEGO Group’s purpose-driven approach shapes initiatives like Build the Change and the Responsible Innovation in Technology for Children project (RITEC), and how listening to children helps the company design safer digital spaces, stronger communities, and more responsible products.

Discover how the LEGO Group uses the Corporate Playbook—a tool developed by Global Child Forum and the LEGO Group—to embed children’s rights across its business and inspire others todo the same—proving that when we design with children in mind, we build a better world for everyone.

Guest: Diana Ringe Krogh
Host: Alice Ramsay
Produced by: ⁠KOAN⁠
Supported by: ⁠the LEGO Group⁠
Visit ⁠globalchildforum.org⁠ to access the Corporate Playbook.