Plays are a tricky thing but they can make all the difference in sales. Sadly, most sales reps don't use plays to win in sales, they simply rely on gut and intuition and so instead of having a repeatable process, sales is often a game of luck. The Brevet group is out to change that. In this episode, two partners at the Brevet Group, Ralph and Brian talk about the importance of plays and how reps can change the way they do sales with them.