Jose Palomino is the CEO of Value Prop Interactive, which helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business.

Jose empowers business owners with winning marketing and sales strategies. He has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets.

Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create Powerful Value Propositions to Enter and Win New Markets.

In this episode, he shares his experience to share his top sales skills every great salesperson needs to master to drive growth. Insights he shares include:

• Why do businesses often approach building out sales the wrong way
• Why Jose feels that most business leaders need to take a pause
• Why not having someone to champion sales in a strategic manner can be a problem
• How best to address sales operational issues from the get-go
• Top sales skills every salesperson should master
• Why is a value proposition so critical to a business and sales skills
• The best way for a company to gain clarity on their value proposition
• Is it more important for smaller companies to establish sales operation and sales strategy plan
• What companies can we look to for examples to inspire our own journeys
• and much much more ...