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How to Build & Sell Software Companies without Knowing Any Code - Alex Heiden
On this episode of the STICK TALK podcast, the boys sit down with Alex Heiden to talk about his journey of building and selling Closify, starting the no-code-sass movement and experiencing viral growth on social media.
Watch the full episode on YouTube here: https://youtu.be/vUOwjYFaP3k
CONNECT WITH ALEX
Instagram - https://www.instagram.com/nocode.alex/?hl=en
YouTube - https://www.youtube.com/@alexheiden3403/
Twitter - https://twitter.com/alexh459
ABOUT THE GUEST:
Alex Heiden is the founder and former owner of Closify and currently he's focused on growing a portfolio of B2B SaaS companies
Find the podcast on all your favorite audio platforms:
CONNECT WITH THE BOYS
Andre's Twitter: https://twitter.com/andrehaykaljr
Andre's YouTube channel: https://www.youtube.com/@andrehaykaljr
Christian: https://twitter.com/cbwritescopy
Christian’s YouTube: https://www.youtube.com/channel/UCgoHnHvO87agpiMN3gziT4w
Dan: https://twitter.com/dancrowley1212
WORK WITH THE BOYS
Implement our cold email system into your own business: ClientAscension.com
Time stamps:
0:00 - start
1:37 - first time meeting Alex
3:36 - growing his instagram to 100k in 95 days
5:47 - Alex and his thoughts on Iman Ghadzi
8:06 - how the idea of closify got started
13:30 - should everyone start a SASS?
15:10 - how list kit got started
15:57 - what exiting Closify was like
20:12 - what he would have done differently with Closify
22:15 - what most new entrepreneurs dont know
23:16 - does Alex code?
23:56 - How he scaled Closify
28:30 - Equity mistakes to avoid in SASS companies
33:31 - The future of SASS companies
35:33- step by step breakdown for building a no-code SASS company
38:53 - how to launch a software company
43:07 - Why you should buy distribution
47:00 - content strategy to get 100K followers on IG
49:21 - Sneaker hustle and business mindset
57:45 - Relationships with old friends
1:00:20 - work life balance
1:02:10 - Professional pickle ball career?
1:03:55 - Lightning round
View all episodes
By STICK TALKOn this episode of the STICK TALK podcast, the boys sit down with Alex Heiden to talk about his journey of building and selling Closify, starting the no-code-sass movement and experiencing viral growth on social media.
Watch the full episode on YouTube here: https://youtu.be/vUOwjYFaP3k
CONNECT WITH ALEX
Instagram - https://www.instagram.com/nocode.alex/?hl=en
YouTube - https://www.youtube.com/@alexheiden3403/
Twitter - https://twitter.com/alexh459
ABOUT THE GUEST:
Alex Heiden is the founder and former owner of Closify and currently he's focused on growing a portfolio of B2B SaaS companies
Find the podcast on all your favorite audio platforms:
CONNECT WITH THE BOYS
Andre's Twitter: https://twitter.com/andrehaykaljr
Andre's YouTube channel: https://www.youtube.com/@andrehaykaljr
Christian: https://twitter.com/cbwritescopy
Christian’s YouTube: https://www.youtube.com/channel/UCgoHnHvO87agpiMN3gziT4w
Dan: https://twitter.com/dancrowley1212
WORK WITH THE BOYS
Implement our cold email system into your own business: ClientAscension.com
Time stamps:
0:00 - start
1:37 - first time meeting Alex
3:36 - growing his instagram to 100k in 95 days
5:47 - Alex and his thoughts on Iman Ghadzi
8:06 - how the idea of closify got started
13:30 - should everyone start a SASS?
15:10 - how list kit got started
15:57 - what exiting Closify was like
20:12 - what he would have done differently with Closify
22:15 - what most new entrepreneurs dont know
23:16 - does Alex code?
23:56 - How he scaled Closify
28:30 - Equity mistakes to avoid in SASS companies
33:31 - The future of SASS companies
35:33- step by step breakdown for building a no-code SASS company
38:53 - how to launch a software company
43:07 - Why you should buy distribution
47:00 - content strategy to get 100K followers on IG
49:21 - Sneaker hustle and business mindset
57:45 - Relationships with old friends
1:00:20 - work life balance
1:02:10 - Professional pickle ball career?
1:03:55 - Lightning round