In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.

Together, Elana and Hallie explore:

• The surprising trajectory from EdTech to the classroom—and back again
• Why it's getting harder to market to educators, and what to do about it
• The crucial difference between marketing to educators and with them
• How AI and funding shifts are disrupting the EdTech landscape
• Common marketing mistakes EdTech companies make (and how to fix them)
• Tactical advice on crafting a marketing plan that actually aligns with your business goals

This episode is a must-listen for anyone trying to make meaningful, measurable impact in education—whether you’re new to the space or a seasoned pro.

🎧 Plus: Hallie’s refreshingly honest answer to what really helps her recharge in the face of industry burnout.

Here’s the rest of Hallie's show notes.