How do you develop marketing strategies that speak to both homeowners and businesses in a genuine way? Host Amy Woods talks with Newrez Chief Marketing Officer, Matt Cluney, about the steps his team takes to understand their audience before any campaign gets off the ground.

Matt shares how his team is organized, why written content is still vital for homeowners, and when outside specialists can strengthen your marketing efforts.

Find out:

• Why a deep understanding of your audience shapes better marketing
• Which projects stay in-house and when it’s better to work with an external provider
• Why interviews with team members offer more opportunities for repurposing
• How AI supports content planning and speeds up large-scale feedback reviews
• What Matt learned from focusing on local expertise in a past B2B campaign

Important Links & Mentions 

• Matt on LinkedIn https://www.linkedin.com/in/matthewcluney/
• Newrez https://www.newrez.com/
• Newrez Wholesale https://www.newrezwholesale.com/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/