In this episode of Agents Confidential, hosts Eric and Yana sit down with Nathan Wirth, a former insurance agent turned carrier representative for Trinity Health Plan (Medigold) in Michigan. With a unique perspective from both sides of the industry, Nathan breaks down why insurance agents who build strong relationships with their carrier reps are more successful, more informed, and better supported.

Whether you're a new Medicare agent, an experienced broker, or somewhere in between, this conversation is full of actionable insights into how to leverage your carrier relationships to grow your book of business, streamline client servicing, and access tools, trainings, and local marketing opportunities.

You'll learn:

• What carrier reps actually do (and how they support you behind the scenes)

• How to ask for marketing support, lead programs, and co-op opportunities

• Why newer agents should schedule one-on-ones and ask the right questions early

• How reps can help with compliance training, plan navigation, and problem solving

• Common mistakes agents make when working with reps—and how to avoid them

• The importance of grit, organization systems, and consistent communication

“Your rep doesn’t work for you—but they work with you. Treat them like part of your team.”

If you're not actively nurturing your carrier rep relationships, you're leaving growth on the table. This episode is a must-listen for agents who want to stop feeling stuck and start building a thriving, sustainable business in the Medicare insurance space.