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In this episode of Agency Builders, Logan Lyles interviews Dean Spencer, owner of Elevate, a sales agency that has successfully pivoted from delivering services to building systems that guarantee results. Dean shares his journey of transformation, emphasizing the importance of integrating sales and marketing, leveraging AI, and focusing on client relationships. He discusses the challenges of letting go of old business models and the necessity of creating systems that provide measurable outcomes. The conversation also touches on the future of AI in marketing and how agencies can adapt to stay relevant in a rapidly changing landscape.

Takeaways

• The pandemic accelerated the need for agencies to pivot.
• Integrating sales and marketing is crucial for business growth.
• Clients care more about results than the processes behind them.
• Building systems can guarantee outcomes for clients.
• AI can significantly enhance content creation and marketing strategies.
• It's essential to identify the right channels for your systems.
• Client relationships change when focusing on results over activities.
• Agencies must continuously reinvent themselves to stay relevant.
• Creating content at scale is vital in today's marketing landscape.
• Collaboration and support among agency owners can lead to success.

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