• More than 500 million hours of video are watched on YouTube every day.
• 85% of Facebook videos are watched without sound.
• 45% of people watch more than an hour of videos on Facebook or YouTube per week.
• 69% of people prefer video over text when learning about a product or service.

Above listed are some of the valid statistics ( source:Wyzowl) confirming the fact that video era is now and it is here to stay.  In this episode, host Surbhi Dedhia chats with Reim El Houni on how business owners and brands can leverage on video to build their thought leadership. In the conversation they cover - 

• Video consumption increased during the pandemic and it continues to grow. How do content based company cope with outputing so much content.
• What is the ideal length of the video for it to work?
• Videos are working as they provide distraction - which type of videos should we go for educational or entertaining?
• What is the ideal frequency of video posting and how much of video content is too much?
• Why before embarking on video journey, there needs to be a mindset shift to overcome self limiting beliefs.
• Reim also shares her experience with producing a daily show at the world's greatest show - Expo 2020

This episode is packed with value, quirky ideas and laughs. Do tune in!

Get in touch with Reim - https://www.linkedin.com/in/reimelhouni/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

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