When you aren’t trusted, even your best decisions won’t cut through.

This episode looks at why trust matters, why it is eroding across government, business and media, and what the evidence tells us about how trust is built.

It also sets up a harder question: how do you build trust when almost every feature of today’s information environment works against you?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com