How to create a successful culture by building trust, engagement and ownership. I am always asked how to create a successful culture by my clients. It is about personal development and the employee experience and a successful culture. I also believe human resource management people need to employee digital hr technology methods in order to increase employee engagement and create a successful culture while building trust. It's more important than ever before for you to earn the trust of each and every one of the people on your team, it's not just enough just to earn their trust it's important that they take ownership, and the way they can take ownership is by you stressing the successes that they're going to have.