The Sales Machine

How to Build Trust in 60 Seconds | 7 Trust Languages Explained


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Episode Summary
What if earning trust had nothing to do with time—and everything to do with understanding how people receive it? In this game-changing conversation, equity expert and bestselling author Minda Harts reveals the revolutionary framework that's transforming how Fortune 500 leaders build authentic workplace relationships. Discover why your trust-building efforts might be falling flat, how to decode the seven distinct "trust languages" that drive human connection, and the 60-second technique top CEOs use to instantly establish credibility. Whether you're leading a team, closing deals, or navigating difficult conversations, this episode will fundamentally shift how you approach trust—turning it from an abstract concept into a practical skill you can master today.

Key Takeaways
  • The 7 Trust Languages Framework – Discover why people receive trust differently and how speaking the wrong "language" destroys relationships before they begin
  • The 60-Second Trust Technique – Learn the exact method Fortune 500 CEOs use to establish instant credibility and connection in any conversation
  • Why Diversity Efforts Fail – Uncover the hidden trust deficit sabotaging your DEI initiatives and what to do about it immediately
  • Dignity vs. Respect at Work – Master the critical difference that separates high-performing cultures from toxic ones (most leaders get this backward)
    Chapters
    0:00 – The Trust Crisis Costing You Deals and Talent
    4:32 – Why Your Communication Style Is Breaking Trust
    12:15 – The 7 Trust Languages That Change Everything
    18:47 – Building Trust in 60 Seconds: The CEO Method
    25:03 – The Dignity Difference: Beyond Respect
    31:28 – Why Your DEI Strategy Isn't Working
    38:55 – Talking Nice vs. Talking Real: Finding Balance
    44:12 – Trust Recovery: Rebuilding After You've Blown It
    51:20 – The Future of Leadership and Inclusion

    Guest Information
    Minda Harts
    Founder & CEO, The Memo LLC
    LinkedIn's #1 Voice for Equity
    Connect with Minda:
    Website: mindaharts.com
    LinkedIn: https://www.linkedin.com/in/mindaharts

    Host Information
    Connect with John Rankins:
    Website: https://thesalesmachine.com/
    YouTube: @JohnRankinsOfficial
    Instagram: https://www.instagram.com/johnrankinsofficial/
    LinkedIn: https://www.linkedin.com/in/johnrankinsofficial

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    The Sales MachineBy John Rankins