In this episode of The Social Edge Podcast, Georgia and Isho break down the truth behind social media’s obsession with attention. While viral moments can boost visibility, they’re not enough to convert followers into loyal customers. In a world where attention is fleeting, trust is the real currency.

In this episode, you’ll learn:
◼️Why attention alone won’t convert: The difference between attention and trust—and why both are necessary for building a sustainable brand.
◼️The psychology behind social media addiction: How platforms keep us hooked and what you can learn from their tactics.
◼️The importance of consistency: How showing up consistently with value builds trust over time.
◼️How to turn views into real relationships: Why focusing on community-building will get you better results than chasing virality.
◼️Real-world examples: Learn from the mistakes and successes of top creators who mastered the trust game.

Tune in for actionable insights on how to turn quick views into meaningful relationships and why you need more than just likes and views to thrive on social media.