In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include:

• Why the future of sales is radically transparent
• What differences are there between transparency and authenticity
• The biggest point of differentiation that most businesses ignore
• How to build trust with customers
• What does it look like to discover customer's empathy levels
• How to nurture conversations that seem to be focused on pricing
• Explore how transparency builds better buyer experiences
• Can you scale trust or do we build it gradually
• What process or framework can we follow in order to successfully build trust with customers and give them an experience they value
• How to build trust with customers at scale (or not)
• How to optimize the way we educate customers and future customers
• How to identify areas of friction in a customer experience
• and much more