When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.

We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.

Tune in to learn:

• How to use specifics, stats and facts to earn trust
• The importance of clarity and error free content
• How to use guarantees
• Using testimonials, clients lists and samples
• Why fake scarcity and offers don't work

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Useful links

• Hemmingway app
• Podcast 2 – How to find copywriting clients
• Lies in copywriting – Hyperbole Vs Realism