B2B Marketing maven, author, and podcaster Drew Neisser sits with host Dan Marks to discuss some of the marketing guidelines outlined in his new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, including: 

Drew’s role at Renegade and what led him to write his new book 

Drew’s fascination with Ben Franklin 

Why Drew has a passion for B2B Marketing specifically 

The CATS methodology 

How to be a Courageous marketer 

How to be an Artful marketer  

How to be a Thoughtful marketer – and why purpose matters 

How to be a Scientific marketer – and how to focus on metrics that matter