Retail War Games

How to Build What Doesn't Exist | Lexi Cuillard | Kaxi Co


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She quit her 9–5, saw a gap in the market, and built a brand women can't stop talking about. Lexi Cuillard didn't have a business plan or a background in fashion—what she did have was a bold idea, relentless drive, and a front-row seat to what it takes to build something real.

In this episode, the founder of Kaxi Co breaks down how she went from assistant to CEO, what she's learned about taking risks, and why listening to your gut (and your customers) can change everything.

This episode was a standout for a reason—one of our most loved and shared interviews to date. We're bringing back Lexi Cuillard's story for anyone who missed it the first time (or just needs the reminder that risk pays off).

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Retail War GamesBy Jeremy Brockbank