In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content.

As you build your platform and attract your ideal customers (your audience) you will find you begin to generate leads to your services and sales to your products.

Full show notes: https://agencytrailblazer.com/how-to-build-your-audience-and-why-you-need-to/