The entire sales process is a series of discomforts, such as prospecting, follow-up, and negotiation. Successful salespeople and professionals involved in business development know how to handle those discomforts, though. When they identify them, prepare for them, and work through them they have much greater success than those who refuse to break out of their comfort zone. Listen as Jeff Shore, author of Be Bold and Win the Sale, discusses how to break your comfort addictions and win more sales.