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How to Build Your Customer Master Plan with Chloë Thomas
When it comes to marketing your eCommerce business, are you doing what you should be? How can you be sure of what you should be doing? (It gets confusing fast, doesn't it?)
On this episode of Link Up Leaders, Francois and Lisa speak with marketing problem solver Chloë Thomas to learn how you can create your customer master plan and ensure that you are in fact, doing everything you need to be doing to effectively market your eCommerce business.
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💥About Our Guest!💥
Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcast.
Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë’s specialty is solving eCommerce Marketing Problems, from increasing new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.
Learn more at https://ecommercemasterplan.com/
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📚 Resources mentioned in this episode!
📕 eCommerce Marketing: How to Get Traffic That BUYS to your Website https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3
📘Traction by Gino Wickman https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3
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👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
Follow Link Up Leaders on social media!
🌐 Find us on Facebook: https://www.facebook.com/linkupleaders
🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/
🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/
--
🔔 Don't forget to subscribe and turn on notifications! 🔔
Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com
View all episodes
By Noviland, Inc.
5
99 ratings
When it comes to marketing your eCommerce business, are you doing what you should be? How can you be sure of what you should be doing? (It gets confusing fast, doesn't it?)
On this episode of Link Up Leaders, Francois and Lisa speak with marketing problem solver Chloë Thomas to learn how you can create your customer master plan and ensure that you are in fact, doing everything you need to be doing to effectively market your eCommerce business.
--
💥About Our Guest!💥
Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcast.
Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë’s specialty is solving eCommerce Marketing Problems, from increasing new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.
Learn more at https://ecommercemasterplan.com/
--
📚 Resources mentioned in this episode!
📕 eCommerce Marketing: How to Get Traffic That BUYS to your Website https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3
📘Traction by Gino Wickman https://www.amazon.com/eCommerce-Marketing-Traffic-That-Website/dp/1999878833/ref=sr_1_3?crid=247XD2N85ELRT&dchild=1&keywords=ecommerce+marketing+how+to+get+traffic+that+buys+to+your+website&qid=1632233780&sprefix=ecommerce+marketing+%2Caps%2C168&sr=8-3
--
👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
Follow Link Up Leaders on social media!
🌐 Find us on Facebook: https://www.facebook.com/linkupleaders
🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/
🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/
--
🔔 Don't forget to subscribe and turn on notifications! 🔔
Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com