The one great advantage John had when starting his first business. (Surprisingly almost nobody sees that as an advantage. Do you?) Why John thinks there’s never been so many unsatisfied opportunities as there are right now. The single best way to find a business idea that is aligned with your passion AND has all the chances to make you money along the way. The ten-step process for discovering, launching and scaling your ideal business. What to do when your passion areas are not very business-like.