“There's two reasons that people end up buying things, they buy them because they are new, and they buy them because they are different.” Today, Bijal (@bijal.launch) will share some of her trade secrets and how to create a product/offer that is fresh and will leave a lasting impression on the minds of your buying clients. Bijal talks about how you can create your own IP and the best creative practices on how you can think through the unique processes of immortalizing a solution that will be of help to your audience and ideal client avatars. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:07) What are your unique methods and frameworks?

(4:26) Perception of your brand in the marketplace and how it affects your IP.

(6:12) Naming your unique IP.

(8:52) Creating and marketing your IP to prospects and clients. 

(10:39) The trifecta of branding and how it works.

Would you rather watch this on YouTube? Watch it here.

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