Transcript:

Welcome to the Smash system podcast. I’m your host, Nino Prodan. Today, I want to ask you, if I offered to sell you the iPhone 11 Pro Max, which goes for about 1500 dollars, would you pay me $10,000 for it? My guess is you say no. But what if I told you that the phone that I give you, it’s going to have the 512 gigabytes. And that 512 gigabytes is going to be filled with all the 300 courses I’ve taken over the last 10 years. The courses that helped me learn marketing courses that have helped me get my coaching certification. The courses that have helped me get my body in shape out of pain and stiffness that I used to suffer in the morning and help me wake up energized. And then on top of that, in the context, I have Oprah Winfrey’s cell phone number and printed to her private Instagram I have Tony Robbins’ private number. I also have a number of one of the best accountants that will save you tons of money on your like, pretty much you write off everything on your taxes. I have one of the best sales funnel creators on speed dial. And the phone comes with your own virtual assistant, real person, not just a computer AI that talks to you. What’s the value of that phone to you now? This $10,000 seem like it’s actually cheap. It seemed like it’s too little now. But I’m still selling you the same phone. If I was selling that most people would jump at that phone for $10,000 but I’m still selling the same iPhone that most people bought get a 1500 dollars. But because I created an offer out of it, I increased the value instead of a race to the bottom. I’ve created more value that makes you offer, irresistible, it makes it so good that people would jump at the offer. And that’s what you have to do with your offer, build it up to the point where people see so much value in it that they can’t resist buying it. Look at the problems that your clients or customers are having, and build your offer off of that. Build it up so much to the point that it’s irresistible and they jump at it. And you could actually practice this as you ask them. What if I had this and this and this and I charge this much? How’s that sound to you? They say Oh, yeah, that’s that’s not bad. That’s right. You know, add something else to it. Get try and get get it to the point where they’re like, all right, well, just sell it to me now. I’ll buy it. For right now. Just practice this. Start practicing building this offer and presenting it to people and seeing what they say. You don’t have to actually make this a promise but see what you need to do to make people jump at your office. Practice and get a good understanding of this. That way you can build your official offer and actually present it to people to actually buy. That’s it for this week. I will talk to you next week on Monday. Have a great weekend.