Here's Why It Matters

How to Build Your Personal Brand Persona | Ep #30


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In this episode, we turn the classic UX persona lens inward to help you design something deeply personal: your own brand. Whether you’re starting a new role, pivoting in your career, or just feeling a little unclear on how you’re showing up in the world — building a personal brand persona is a powerful way to create clarity and alignment.

You’ll learn:

  • Why having a personal brand matters (and what it’s not)
  • The six building blocks of a personal brand persona
  • How to use self-reflection and a “listening tour” to discover your brand voice
  • Real examples and prompts to guide your thinking
  • How to put your persona into action in interviews, bios, networking, and content


Plus, I’ve created a free downloadable template to help you map it all out — grab it at www.tmrwcoaching.com/resources!

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© 2024 - 2025 Teresa Washburn

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Here's Why It MattersBy Teresa Washburn