What You’ll Learn From This Episode:* If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.* When you emulate what other people are doing, you're only ever gonna be the second best version of that person.* You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"Related Links and Resources:Patty's Gift to you:Discover your “Positioning to Profit” Potential with this quiz and supporting reportGet yours here:http://positioningquiz.comSummary:Patty Dominguez is the founder of Positioning to Profit.  She helps service-based women entrepreneurs establish their Category of One status making their competition irrelevant. She also hosts a thriving community of female entrepreneurs over in Prolific Cafe.  She and the Mavens, as they are affectionately known, focus on creating a collaborative network to help build each other’s businesses. Learn more here: https://www.positioningtoprofit.com/