What buying email lists actually means in modern B2B outreach Buying email lists means purchasing access to business contact data collected and maintained by third-party data providers for use in targeted cold outreach. The practice exists primarily in B2B environments where outreach to business contacts is permitted under certain regulatory frameworks. The phrase “buy email lists” often creates confusion because it blends two very different practices: bulk marketing and targeted business prospecting. Bulk marketing involves sending promotional campaigns to large numbers of contacts, while B2B prospecting involves personalized, one-to-one outreach designed to initiate conversations. The distinction determines legal risk, deliverability […]