According to a McKinsey study from February 2020, nearly 66% of CEOs don’t understand what their senior designers are doing.

While design-driven companies are known to outperform competitors, the tangible benefits of design remain a mystery to many entrepreneurs.

To bridge this gap, designers must articulate their value in terms that resonate with business-minded individuals: through the language of numbers, metrics, and strategic arguments.

In this comprehensive guide, we’ll explore how to calculate the ROI (return on investment) of a design project, breaking it down into actionable steps, examples, best practices, and common pitfalls.