The popularity of private-label food and beverage products continues to grow, and it’s being driven by a variety of factors from inflation over the years to continued price pressure to the influence of the Gen Z shopper.

Nichole Jones, principal in EY-Parthenon’s retail strategy practice, and Don Johnson, principal in the consumer products and retail strategy practice at EY-Parthenon, join the podcast to discuss what makes this opportunity in private label different from other historical opportunities. They also give insights on how to cater products to Gen Z consumers, as well as strategies for processors and retailers to take advantage and strike while the iron remains hot.