. In this episode, we break down how to: 

- Choose a niche without overcomplicating the process

- Identify your ideal demographic using real customer data 

- Focus on what you’re actually good at (not what’s trending) 

- Let your current audience guide your future growth 

Whether you’re just starting out or refining your business model, this episode will help you cut through the noise and make smart, grounded decisions. Your niche doesn’t need to be perfect. It just needs to be yours.

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