Most companies pick web designers on price. The numbers show that’s how you get burned. Here’s what actually works: judge vendors on portfolio quality, a defined Figma-first process, and communication during sales. Avoid rented sites, template traps, and hidden costs. Know who owns your domain, hosting, and admin access.

What you’ll learn:
• The 3 non-negotiable criteria to vet vendors
• Real project math for a 10-page site
• When DIY makes sense vs. pro services
• Questions to ask before you sign