Choosing the wrong software can waste thousands of dollars, frustrate your team, and slow down your business.

In this episode of Giants Helping Giants, Lois Wyant talks with software strategist Dustin Gordon about how small business owners can confidently choose technology that actually supports their growth instead of creating more headaches.

Dustin explains why business owners should focus on their processes before shopping for software, how AI can help evaluate software options, and why owning your digital assets—including your website, domain name, and business accounts—is critical.

Whether you're running a home service company, local business, or growing organization, this conversation will help you make smarter technology decisions that save time and money.

In this episode you'll learn:

• Why most businesses choose software the wrong way

• How to define your goals before buying technology

• Why your business systems matter more than the software itself

• How AI can help research software solutions

• When it's time to upgrade your software

• Why "Done beats perfect" in business technology

• The importance of owning your website, domain, and business accounts

• How to avoid costly software implementation mistakes

Connect with Dustin Gordon:

(Insert website/contact information)

Subscribe for more conversations that help business owners grow stronger businesses.

https://www.youtube.com/@GiantsHelpingGiants?sub_confirmation=1

0:00 Introduction

0:23 Meet Dustin Gordon

1:20 Helping Small Businesses Use Technology

3:08 How to Choose the Right Software

3:58 Start with Your Business Process

5:38 When to Hire an Expert

6:30 Begin with Your Business Goals

7:44 Breaking Down the Tasks You Need

8:41 Using AI to Research Software

9:26 Should You Start Small or Wait?

11:05 What Working with Dustin Looks Like

12:01 AI and the Future of Small Business

13:35 AI as a Powerful Business Tool

15:26 Own Your Digital Assets

18:16 Final Advice for Business Owners