Welcome to this episode featuring Ashley Davis Sigman of Davis Jewelers, a family-owned jewelry business in Louisville with over 90 years of history.  Ashley discusses the importance and value of the personal relationships Davis Jewelers builds with clients, understanding their stories and needs to recommend the perfect jewelry pieces.  The conversation also covers current jewelry trends, the rise of lab-grown diamonds, the variety of gemstones and how they can reflect personality, as well as Davis Jewelers' community involvement and philanthropic efforts.