When it comes time to select an item to give away in the booth, many exhibitors simply opt for what’s easy or popular. But that’s not the best way to use your marketing dollars. Guest expert Rosalie Marcus has over 25 years of experience in the promotional products industry and shares some basic tips on how to choose the right item that will get you the most bang for your exhibiting dollars, including: Why promotional products work 3 (or more) inexpensive gifts that nearly every attendee will find useful Ideas for mailing gift items as an invitation before the show How many giveaway items to take