This episode breaks down how to choose the best marketing attribution model for your business goals, funnel length, and channel mix. Learn how to measure what truly drives conversions and make data-backed marketing decisions that maximize ROI.

In this episode, you’ll learn:

• The key differences between single-touch, linear, time decay, position-based, shaped, and data-driven attribution models
• How to match an attribution model to your funnel complexity and sales cycle length
• Why data maturity and tool support matter when selecting your model
• How attribution insights can guide smarter ad spend and campaign optimization
• Common mistakes to avoid, from outdated models to missing offline touchpoints
• The best tools for tracking and managing attribution, including Google Analytics 4 and HubSpot
• How to evolve your model as your customer journey and marketing channels change

By the end, you’ll know exactly how to choose and implement an attribution model that delivers real insights and better results for your marketing strategy.

Blog Link: How to Choose the Right Marketing Attribution Model

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