Where most business owners feel at a loss is getting ENOUGH clients and marketing their business effectively. Most people are doing what they see other people doing or what they are told they are SUPPOSED to be doing instead of figuring out what works for themselves. However, this is not good especially for the long term because:

• You can’t imitate someone else’s tactics if you are using a different strategy
• Other people’s marketing won’t work because your business is just different

There are a million and a half ways that you could be marketing your business by doing what works for you. So for this week’s episode, I’ll be discussing 4 filter questions you can use in order to choose the right marketing tactics for your business. You can use these questions to filter through the many marketing ideas you have and choose the right one by asking:

• Does it make sense for my ideal client?
• Does it make sense for what I sell?
• Does it leverage my strengths as a business owner?
• Do I enjoy it?

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