HOW THEY DID IT! Unique stories partnerships-led sales and success.

How to choose the right SaaS partners to scale your agency w/ David Lewis

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David Lewis is the CEO of DemandGen. David partners with over a dozen tools currently, and has leveraged saas partnerships to scale his agency to be one of the largest and most respected in B2B Marketing. 

  • David coined the terms "Demand Gen"
  • He wrote the #1 book on Lead Management called Manufacturing Demand


    • In this discussion, David answers:

    1. What your current saas stack is and who in it are considered 'partners'?
    2. What does it mean to “partner” with saas?
    3. David’s process of choosing new partners?
    4. How David would setup incentives if he were behind an agency partner program?
    5. GTM and Co-Marketing with partners?
      1. How David co-markets with their partners?
      2. How events have been organized and collaborated on between the DemandGen team and key partnerships?
      3. As ad advisor, what do you recommend to your software companies around partnerships and channel strategy?
        4. ...more
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        HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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