Planning your wedding flowers can feel overwhelming—but it doesn’t have to be. In this episode of Under the Veil, Helena sits down with Eleanor Gerber-Siff, founder and creative director of Wallflower San Francisco, one of the Bay Area’s top floral design studios. With 16+ years of experience creating lush, romantic, garden-style arrangements, Eleanor shares what really goes into wedding floral design, why flowers are an investment, and how couples can collaborate with their florist for a seamless wedding day.

From full-service wedding flowers to a la carte bouquets for San Francisco City Hall weddings, Eleanor walks us through her process, artistic inspiration, and tips for couples and photographers alike. Whether you’re a bride, groom, planner, or vendor, you’ll walk away with practical advice and a new appreciation for the artistry behind unforgettable wedding flowers.

✨ Topics we cover in this episode:

• Eleanor’s journey from her first Mother’s Day at a flower shop to launching Wallflower SF
• How she approaches design, color palettes, and seasonal blooms
• The difference between full-service vs. a la carte wedding florals
• Current trends in Bay Area wedding flowers (and why staying true to your style matters)
• What couples should prepare before reaching out to a florist
• How photographers can capture flowers at their best on wedding days
• Why wedding flowers are a true investment

Connect with Eleanor (Wallflower SF)

• Instagram: @wallflower.sanfrancisco
  
  
• Website: wallflowersanfrancisco.com
  
  
• Studio (by appointment only): 746 Arguello Blvd, San Francisco, CA

Connect with Helena

• Instagram: @undertheveilpodcast
  
  
• Photography: Helena Wong Photography