Branding can feel like an elusive unicorn. The things others have “found” but you still struggle to create or decide on. How do you decide what branding is the best? The best color, font, photo, or strategy?

Branding is arguably the most important aspect of marketing your business and growing your audience but it’s usually the most rushed process or changed too frequently in the first few years of a solopreneur start-up. Or in a corporation, it’s held onto way too long even though it’s not working or has no meaning for their audience.