In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:

• What is closing in a sales context
• Why mindset is key
• Understanding what you can and can’t control in the sales space
• Definition of the terms - closing, advance, and continuation
• The importance of intent over technique
• Why is the critical advance important in B2B sales
• What is the perfect close and the science behind it
• Explore planning and what it means in a sales meeting context
• How to set meeting objectives
• How to provide value in a meeting and plan the next encounter
• How to collaborate with your prospects on the next steps 
• The secret weapon that salespeople don’t realize they have
• 3 questions you should ask to put your core planning to the test
• How James provides value to clients (with examples)
• and much more