Performance Marketer

How to Collect Found Money With Your Thank You Page (+ Outcome Page Framework)


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The majority of marketers are leaving money on the table.

When you’re crafting an offer, you need to make the most out of every single component. Make every page work towards reaching your goals.

Every survey needs a thank you page. But even those who understand the value of showing appreciation to your audience frequently miss out on a huge opportunity to make a little extra.

I’m talking about found money.

Yes, your thank you page is an excellent way for you to acquire additional conversions. It performs amazingly well, whether you’re using a lead magnet, trying to make a sale, or just getting people to engage with your brand.

For this week, I’m going to show you how to create a fantastic thank you page so you can supplement your marketing efforts and drastically increase your conversion rates.

But there’s more!

I’m going to share a full outcome page framework for you to use when creating segmentation surveys. While going through the steps, I’ll refer back to some of the top tips and techniques we’ve explored over the last couple of months.

Tune in for an hour-long episode of the Performance Marketer Podcast, recorded live inside of my exclusive Facebook Group.

And if you want to stay updated about my monthly membership program and the SurveyDetective platform, while getting bonus content from the show, sign up to my waitlist using the link below, in the Additional Resources section.

Key Takeaways:

  • What is found money? (1:52)
  • How to create a thank you page for an investigative survey (4:23)
  • Setting up an outcome page for your segmentation survey (9:59)
  • How to chose a headline for your outcome page (13:38)
  • Should you bother showing appreciation to your audience? (14:58)
  • Why you need to be perfectly clear and precise about your lead magnet delivery (16:15)
  • How to relate with your audience on your outcome page (24:20)
  • Listing out segment-specific desires and objections in a question format (28:43)
  • Transition time - presenting your core offer (30:17)
  • Answering segment-specific FAQs to entice logical buyers (33:36)
  • The proper way to add testimonials to your outcome page (35:33)
  • How to perk up your offer using bonuses (37:23)
  • A list of things you can offer on your thank you page (39:10)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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  • Eric’s website: https://ericbeer.com
  • Follow Eric on Instagram: http://bit.ly/ericbeerinsta
  • Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Performance MarketerBy Eric Beer

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