There’s been a couple of times this year when we have had to prepare a communication plan for two very unfortunate situations. One was a shock passing of a client’s team member. The other was managing customer expectations for a hospitality venue as they prepared to switch from allowing everyone in the community in, to only being able to allow vaccinated community members in as part of the COVID Roadmap to Recovery in NSW.

When emotions are running high about a topic, it is so important that you approach your communications with empathy, clarity and confidence. 

In this episode, I run through four things that you can do to ensure that your communications around a difficult message manage to deliver the news professionally and empathetically.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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