Digital You

How to communicate effectively with millennials


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In just 5 short years, three-quarters of the workforce will be made up of millennials. As this generation shift becomes more prominent, real estate leaders need to adapt to be able to connect with future generations. In this episode of Digital You, powered by LJ Hooker, host Steve Carroll is joined by social researcher and McCrindle Communications Director Ashley Fell to bridge the disconnect between the older generation and the future workforce. Ashley talks about how the pace in change is only going to grow, how agents need to connect with millennials on platforms they're using, and why your messaging needs to be to the point, interesting and engaging so you don't lose their attention early on.
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Digital YouBy LJ Hooker