Marketing with Dr Hafihz

How to communicate service experiences online


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Reference:
Hult, G Tomas M., Pratyush Nidhi Sharma, Forrest V. Morgeson III, and Yufei Zhang (2019). "Antecedents and Consequences of Customer Satisfaction: Do They Differ across Online and Offline Purchases?" Journal of Retailing 95 (1), 10-23.
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Marketing with Dr HafihzBy Dr Hafihz