No matter what business you are in, you aren’t in business if you don’t have customers. In this episode, we look at the food and farming industry as our base for discussing the importance of customer service and explaining your product using your customer's words and phrasing to make the connection. The messages ring true across any industry.

My two guests, Rick McNary from Shop Kansas Farms and Jacquelyne Leffler from Leffler Prime Performance, talk about their unique experiences in the agriculture and food industry in 2020.

Rick started the Shop Kansas Food Facebook group and a website at ShopKansasFarms.com to connect those who wanted to buy food with those that had food to sell. Rick created a local food movement that now has more than 146,000 people involved.

Jacquelyne was one of those ranchers who had beef to sell. She built her business by focusing on customer service, listening to what questions the customers had, adapting her message delivery to incorporate their terminology, and has already seen tremendous business growth. She doesn't want to "out throw her coverage," but she's not done evolving her business.

Rick witnessed that while the ag industry has long wanted to educate the customer on where their food came from, the change was made when an economic driver had customers first buying their the food directly from farmers and ranchers, and then customers wanted to learn as part of their purchase.

We couldn't cut off this conversation with the great insights from Rick & Jacquelyne, so there is more coming on a bonus episode! Subscribe today to make sure you don't miss it.