Join us for part 2 of the focus on connecting with your customers. This is a continuation of Episode 22. The conversation continues with Rick McNary, creator of Shop Kansas Farms, and Jacquelyne Leffler, a beef producer with Leffler Prime Performance. 

We talk about the benefits of going the extra mile and sending merry mail. Hear what the response was for Jacquelyne as she dropped off Christmas cards at her local post office. 

Rick also reminds us that in this case, "farmers and ranchers aren't selling a quarter of beef or a lamb. You're selling an experience. You're selling four generations, five generations of life on the farm. And to me, that's one of the most powerful selling components that farmers and ranchers have is who they are."

Find the first half of the conversation in Episode 22! For more episodes and discussion, visit: https://connectchangechallenge.com/