Can a good service or product guarantee success for a business?
No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer.
 
So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it.
 
In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.

Can a good service or product guarantee success for a business? No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer. So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it. In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.

How to conquer your customer's mind: Beginners guide to positioning

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. 
In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

Business

Marketing

It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans

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How to conquer your customer's mind: Beginners guide to positioning

How to conquer your customer's mind: Beginners guide to positioning